BBI – Balkan Bakery Ingredients Expo
International Bakery, Pastry and Food
Technologies Fair
Hotel Hills Sarajevo
Congress & Convention Center
Sarajevo

BBI – Balkan Bakery Ingredients Expo
International Bakery, Pastry and Food Technologies Fair

Held on 2–4 June 2027 at Hotel Hills Sarajevo, BBI – Balkan Bakery Ingredients Expo will bring together leading companies, buyers and decision-makers from the bakery, pastry, chocolate, ice cream, food processing technologies and HoReCa sectors in the heart of the Balkans. Positioned as the first and only specialized international trade fair in the Balkans, BBI Expo provides a strong platform for manufacturers, distributors, importers and industry professionals, creating opportunities for new business connections, regional growth and international partnerships.

The Balkans: Europe’s Rising Market

The Western Balkans offer significant growth potential for investors and international brands thanks to their growing economies, young population, strategic location and increasing integration with the European Union. The free trade zone under CEFTA (Central European Free Trade Agreement), which includes Albania, Bosnia and Herzegovina, Montenegro, North Macedonia, Serbia, Moldova, and Kosovo, encompasses a market of approximately 28 million people, serving as a critical hub for regional import and export activities.

Thanks to the Stabilisation and Association Agreements (SAA) signed with the EU, countries in the region gain access to the European Union single market with low customs advantages. While the region's food and agricultural exports to the EU have increased by more than 100% over the last 10 years, the European bakery market, exceeding 280 billion dollars as of 2026, creates a major export and growth opportunity for regional producers.

28+ Million
CEFTA Market
Growing consumption and trade volume through a regional free trade network
Access to the 450 Million
EU Market
Strategic export opportunities to Europe with low customs advantages
Strong Food &
Agriculture Ecosystem
The region’s well-established production culture and developing food processing infrastructure
Strategic Geographic
Location
A trade bridge operating efficiently between Europe, the Middle East, and the Adriatic region
Growing HoReCa and
Tourism Market
Expanding food and beverage industry driven by rising tourism investments
Regional Trade and
Investment Hub
A developing market structure ideal for international brands and new distribution networks

Bosnia and Herzegovina: The Strategic Center of the Balkans

Bosnia and Herzegovina is one of the region’s key trade hubs thanks to its EU candidate status and strategic location. With strong economic growth expectations and a developing investment climate, it serves as a powerful meeting hub for international brands.

Bosnia and Herzegovina Map
Bosnia and Herzegovina Flag

Bosnia and Herzegovina’s
Investment and Trade Advantages

Offering currency stability thanks to the Convertible Mark (BAM) pegged to the Euro, Bosnia and Herzegovina stands out as a strategic trade hub. It provides direct access to a developing market of 3.5 million people, advantageous entry to the European market through the EU Stabilisation and Association Agreement, regional free trade access through CEFTA, and direct highway connections to Serbia, Croatia, Montenegro, and Albania. With an expected economic growth of 2.7% (2026), a strong food and agriculture ecosystem, competitive labor costs, and rising investor confidence, the country also drew global attention with its debut €350 million Eurobond issuance on the London Stock Exchange.

Accessible Markets Through the Balkans

By participating in BBI Expo in Sarajevo, exhibitors gain access not only to the Bosnia and Herzegovina market but also to a wide trade network extending from the Balkans to Europe.

Bosnia and Herzegovina:
A rising trade hub in the region with its strong food processing sector and expanding HoReCa market
Croatia:
A strategic neighboring market with its EU member status, tourism economy, and increasing food demand
Serbia:
One of the largest agricultural and food processing markets in the Western Balkans
Montenegro:
A tourism-driven growing economy with an expanding food and beverage sector
Albania, North Macedonia
and Kosovo:
Enjoys significant regional free trade advantages under the scope of CEFTA
EU Countries:
Access to a robust Balkan diaspora network, particularly in Germany, Austria, Italy, and Switzerland.
Türkiye:
One of the leading production and export hubs for bakery and food technologies in the region
Markets Accessible Through the Balkans Map

Global Industry Data

Global growth in the international bakery, pastry and food technologies sector further strengthens the region's investment and trade potential.

28M+ CEFTA Market
450M EU Market Access
3.5M BiH Population
Candidate EU Status Integration

PRODUCT GROUPS

All solutions for the bakery, pastry, ice cream, food, and HoReCa sectors under one roof.

Bakery Machinery
  • Bread Production Lines
  • Dough Processing Systems
  • Ovens and Baking Equipment
  • Conveyor Systems
  • Industrial Baking Technologies
Pastry Technologies
  • Cake Production Systems
  • Chocolate Technologies
  • Decoration Products
  • Moulds and Auxiliary Equipment
Ice Cream Technologies
  • Ice Cream Machines
  • Refrigeration Systems
  • Display and Service Units
Food Ingredients & Raw Materials
  • Flour and Premixes
  • Yeast and Additives
  • Flavours
  • Functional Food Ingredients
Packaging
  • Packaging Machinery
  • Packing Systems
  • Labelling Technologies
Cooling & Storage
  • Cold Chain Systems
  • Refrigeration Cabinets
  • Storage Solutions
HoReCa Equipment
  • Industrial Kitchen Systems
  • Service & Presentation Products
  • Café and Restaurant Equipment
Food & Beverage & Vending
  • Frozen Foods
  • Beverage Products
  • Food Ingredients
  • Ready-to-Consume Products
  • Food & Beverage Vending Machines
  • Self-Service Solutions
All Industry Needs on a Single Platform
All Industry Needs
on a Single Platform
Wide Product Range, Strong Business Connections
Wide Product Range,
Strong Business Connections
Quality Products, Reliable Suppliers
Quality Products,
Reliable Suppliers
Innovative Solutions, Competitive Advantage
Innovative Solutions,
Competitive Advantage

Why Exhibit?

Why Exhibit?
  • Increase brand visibility in the Balkans and Europe.
  • Meet distributors, buyers and business partners.
  • Access regional growth opportunities.
  • Present products directly to decision-makers.
  • Reach 6+ countries through one exhibition.
  • Participate in B2B matchmaking programs.
  • Strengthen media visibility.
  • Follow the latest industry trends.
  • Expand your professional network.
  • Analyze competitors and market dynamics.
  • Benefit from national exhibition support programs.
FILL OUT THE FORM NOW
TO TAKE YOUR PLACE AT BBI EXPO

Visitor Profile:

Bakery, pastry and baked goods producers/operators
Bakery, pastry and baked goods producers/operators
Managers of industrial bakery and food production facilities
Managers of industrial bakery and food production facilities
HoReCa purchasing and operations managers
HoReCa purchasing and operations managers
Retail and supermarket purchasing professionals
Retail and supermarket purchasing professionals
Importers, exporters and distributors
Importers, exporters and distributors
Food engineers, technologists and R&D professionals
Food engineers, technologists and R&D professionals
Chambers of commerce, associations and public institutions
Chambers of commerce, associations and public institutions
Investors and entrepreneurs
Investors and entrepreneurs

Why Visit?

Why Visit?
  • Meet new manufacturers, brands and suppliers from the Balkans and Europe.
  • Establish direct business connections.
  • Discover new technologies and industry trends.
  • Strengthen your regional business network.
GET YOUR FREE ENTRY TICKET NOW
TO VISIT THE EXPOSITION

Exhibitor Pre-Registration